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Great to meet you. We diagnose and fix failing AI systems and help new ones avoid the same mistakes.

Most AI failures aren’t model problems.

They’re friction problems.

Broken workflows — logic gaps between AI and the human-in-the-loop

Poor handoffs — context gets lost across systems

Flawed assumptions — real users behave differently than expected

Missing edge-cases — works in testing, breaks in the wild

Disconnected infrastructure — strong models on weak pipelines

THAT’S WHAT WE FIX.

Explore your AI stack across 4 business zones →

BUILT FROM EXPERIENCE. NOT THEORY.

“After 6 years working inside the AI engines of global banks and luxury retailers, I’ve seen what happens when AI is done well and what happens when £1M+ AI initiatives stall, lose momentum, or never quite deliver. AI FIXR was born to bridge that gap, helping organisations turn ambition into outcomes that actually work in the real world.”

Julie Blair | AI FIXR Founder

Who Needs AI Fixr?

AI Ambition, Meet Reality

Having led AI initiatives at Expedia, Lloyds, Soho House, and many other organisations, Julie founded AI FIXR to bridge the gap between buying tools and seeing real results.

We help two types of businesses:

  • Starting Out with AI: Unsure where to begin? We guide you to the right strategy and prevent wasted spend.

  • Fixing Stalled AI Projects: AI not delivering value? We rescue, align your tech and teams, and make it work.

How we do it:

  • Cut the Hype: Focus on performance, not shiny objects.

  • Fit the Workflow: If it doesn’t make life easier for your team, we don’t build it.

  • The Right Fix: Sometimes it’s AI. Sometimes it’s a smarter process.

TURNING AI AMBITION INTO ACTION

Despite all the excitement around AI, most initiatives stall after early experiments. Projects get stuck in pilots, teams lose confidence, data isn’t ready, and ownership is unclear.

Without the right foundations, even well-funded AI efforts fail to deliver real impact. This gap between ambition and execution is where most organisations get stuck — and where we step in.

EXPLORE THE SECTOR BREAKDOWN OF WHERE AND WHY AI FAILS ACROSS INDUSTRIES →

The AI Landscape Isn’t Pretty

80% of AI projects fail to deliver.

Investment in AI is surging, but most projects never produce real results. Too many are built as science experiments, not business tools.

A man in a white shirt sitting at a desk, holding his head in frustration while looking at a laptop.

88% OF AI PILOTS STALL

AI works in the lab, but most projects get stuck in “Pilot Purgatory”. Cool demos fail because they lack the engine to survive the real world.

Only 12% of organisations have "AI Ready" data.

Strong AI starts with strong data. Without it, your project is like building a skyscraper on a swamp, doomed before it starts.

Frustrated woman sitting at her desk in an office, holding her head with one hand, with documents and a computer monitor displaying charts and graphs.

LESS THAN 30% OF AI INITIATIVES SCALE

Moving from concept to full deployment is rare. Most organisations focus on prototypes while ignoring the architecture required to scale.

Sources: Dataconomy, Iterathon, The Economic Times, Gartner, McKinsey, BCG and multiple industry analyses.

We’ve Been There, Done That, and Fixed It

The AI FIXR methodology was forged through six years of end-to-end delivery at the highest level. Built in the UK’s most regulated financial institutions and refined across Luxury, Media, and Travel, it exists to turn AI potential into measurable business impact — where there’s zero room for error.

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    Rescued Stalled AI Projects

    Turned initiatives stuck for months and even years, into fully operational, high-performing systems.

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    End-to-End Support for New AI Projects

    Guided organisations from first concept to full deployment, ensuring adoption and measurable impact.

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    Global AI Rollouts

    Delivered AI solutions across regions, languages, and business units, keeping consistency and usability front of mind.

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    Generative & Agentic AI Strategy

    Applied the same rigor used in regulated finance to today’s Agentic AI, aligning workflows to business goals.

Measured Impact. Real Results.

The proven foundation behind every AI initiative we deliver.

  • Six-figure annual operational savings

    Through complex intelligent automation initiatives.

  • 99%

    AI Recommendations accuracy

    AI support you can trust, every time

  • 100%

    Team Adoption under 2 months

    Everyone actually use it

  • 3 Weeks

    To launch new initiatives

    Speed without sacrificing quality.

  • 14 hours

    Saved per person per week

    Real efficiency gains for your teams

  • 50+

    AI Projects Launched or Rescued

    Experience you can rely on

Let’s Work Together

Whether you’re just starting with AI or need to rescue a stalled project, we create clarity, momentum, and measurable impact fast.