case studies
Proven impact: through AI Fixr and earlier client work
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Lloyds Bank
Lloyds Bank’s first AI-driven investment chatbot was successfully launched under Julie’s leadership, guiding a cross-functional team from discovery to implementation. Tested and refined through focus groups, the chatbot delivered 24/7 support to over 250,000 customers, streamlining investment applications and enhancing the overall customer experience.
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Fossil Group
The global chatbot strategy successfully introduced multilingual solutions across six languages, driving a 300% increase in chat traffic and a 400% improvement in resolution rates. Led by Julie, the initiative was delivered five months ahead of schedule, setting a new standard for efficiency and customer engagement.
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Expedia
Collaborating closely with product, engineers and cross-functional departments to resolve persistent technical issues with an AI transcription tool at Expedia. Led by Julie, strategic problem-solving reduced technical issues by 40% in just six weeks, enhancing functionality, accuracy, and reliability. Seamless coordination between third-party vendors and internal teams enabled effective solutions, improving operational performance and ensuring the tool consistently delivered high-quality results for both internal teams and customers.
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Halifax
Halifax’s AI-driven insurance chatbot, one of the company’s first sales-focused AI initiatives, was developed and launched under Julie’s leadership. Designed to optimise insurance renewals and uncover new sales opportunities, the chatbot enhanced customer engagement and operational efficiency. By leveraging intelligent automation, the project streamlined processes, improved the customer experience, and drove significant growth in sales and renewals.
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Soho House
The stalled AI Email Generative project at Soho House was successfully revitalised, with Julie identifying and working closely with varied teams to resolve key obstacles. By leveraging Generative AI, support team operations were streamlined, making email composition and customer data retrieval faster and more efficient.

