Case Study: Transforming Soho House’s Customer Support with Generative AI

The Challenge

Soho House’s AI email generation project had stalled, delaying a solution that could save hours of manual work for support teams while improving customer interactions.

The Solution

As the project lead, Julie revitalised the initiative, delivering:
Faster Email Composition – Cut email drafting and send time using generative AI.
Vendor & Team Alignment – Bridged gaps between internal teams and tech providers to unblock progress.
Long-Term AI Roadmap – Proposed scalable tools to further boost productivity and customer satisfaction.

The Impact

✔ 6x Faster Response Times – Empowering staff to focus on high-value interactions.
✔ Stronger Vendor Collaboration – Ensuring the solution met Soho House’s unique needs.
✔ Foundation for AI Expansion – Paving the way for future automation across teams.

Why It Matters

This project proved that even stalled AI initiatives can deliver rapid ROI—with the right leadership and strategic vision.

Ready to unlock AI-driven efficiency for your team?
Book a free AI strategy session today!